The Andria

The career app for
the AI era

Build a career you love, a personal brand that opens doors, and a side business that pays.

Free to start. Money back if you complete your program and don't reach your goal.
See subscriptions and options below

Onboarding: what do you want to work on right now
Your career archetype result
Your personalised six-chapter plan
70,000+ downloadsUsed by pros in tech and mediaUsed in top schools and universities70,000+ downloadsUsed by pros in tech and mediaUsed in top schools and universities

Reviews

What members say

★★★★★

"Way cheaper than a career coach."

Tron Rose, Google Play
★★★★★

"Really easy to fit into my week. Ten minutes here and there and I actually feel like I'm making progress."

Eazy_star, App Store
★★★★★

"Much better than scrolling through endless career advice. I have one clear next step now."

Giana Rose, Google Play
★★★★★

"The AI companions are surprisingly helpful. Feels like having someone to bounce ideas off whenever I need it."

Nicolas, Google Play
★★★★★

"Really liked the personal brand section. It helped me understand what I should actually be known for."

Leoscheich, Google Play
★★★★★

"I honestly wish I'd found this before spending so much money on courses and coaches. The amount of practical support you get for the price is kind of ridiculous."

Dhsvdge21, App Store

Our philosophy

One engine, 3 areas for impact

To succeed in the AI era you need to build a career that gives you skills and a network, build a personal brand beyond your team, and maintain a side business for options and ongoing learning.

CAREER skills, wins, stories BRAND visibility, trust, inbound BUSINESS income, safety, options Your job gives you skills and stories worth sharing Your audience becomes your first customers Your income and profile give you options at work

Career fuels brand

Every project you ship becomes a story. Every skill you learn becomes content. You never wonder what to post.

Brand fuels business

The audience that trusts you becomes your first customers, your first brand deals, your first inbound offers.

Business fuels career

Outside income and outside options make you calmer, bolder and more valuable inside your job. Safety compounds.

What's inside

Three personalised plans. One subscription.

Hired separately, a career coach, a brand strategist and a business mentor would cost you thousands. The Andria builds all three plans around your specific goal, then walks you through them step by step.

Plan 1

Your Career Plan

Stop waiting for your manager to plan your growth. Set your 3-month goal and get a personalised six-chapter journey built on behavioural science and the latest AI models.

  • A personalised roadmap in 5 minutes, tailored to your goal, your pace and your situation
  • Weekly chapters with 10-minute exercises and instant analysis and recommendations after each one
  • Frameworks to win challenging projects, build real relationships with colleagues, and make your next promotion a plan rather than a hope
  • Clear development perspective: you always know what to do next and why
A human career coach charges £150 to £250 per session for this
Chapter 1 of a Career Plan with three exercises and a companion session

Plan 2

Your Personal Brand Plan

Turn what you already do at work into a name that opens doors. Designed for busy professionals: 30 focused minutes a week, not a second career.

  • Define a positioning that feels like you and attracts the right people
  • A simple system to publish on LinkedIn or Substack without staring at a blank page
  • Turn career wins into content, and content into inbound opportunities, brand deals and invitations
  • Build visibility that is yours, not your employer's
Personal brand strategists charge £1,000+ for a positioning engagement

Plan 3

Your Side Business Plan

Test entrepreneurship without quitting. Build a small business on the side that generates money for investing and projects, and gives you real options.

  • Find the idea at the intersection of your skills and your audience
  • Validate it in weeks with small, structured experiments, not a leap of faith
  • First offer, first customer, first money on the side
  • Decide from evidence whether to keep it as income or scale it into something bigger
Business coaches and accelerators charge £2,000+ for this guidance
Home screen with Career, Builder and Creator paths

Pick your level of support

We support you across your journey

From a self-serve subscription to hands-on support. Start where you are.

Self-serve

The Andria App

£5 / month

Or £45 a year, three months free.

  • Career, brand and business plans
  • Six AI companions, unlimited
  • Instant analysis after every exercise
Best value

The Andria Deep Dive

£149 one-off

The app, forever, plus a full review of your situation in a 60-minute deep dive session with one of our specialists. Can be split into two sessions.

  • Lifetime access to the app
  • Extended resources
  • 60-minute call, booked after purchase
For hands-on advisory

The Andria After Hours

from £1,000 / month

Extra support to launch your side business. If you work in a big company, your processes, standards and mindset will be costly when starting from scratch. We help you avoid the mistakes, so you keep your money for scaling. Engagement depends on your needs.

For businesses

Andria Studio

On enquiry

Fractional work. Tap a team of AI professionals for go-to-market, sales or AI product building.

Card, Apple Pay and Google Pay via Stripe. Subscription works on iOS and Android: sign in with the email you use at checkout. Prefer the app stores? App Store · Google Play

Sound familiar?

Doing everything right, and it still feels fragile

Today

  • Your progress depends on one company, one team, one manager's opinion
  • Your name means nothing outside your office
  • Your side project idea stays an idea
  • Courses and podcasts do not stick, because none were built for your situation
  • 62% of your job could be automated by 2030 (WEF Future of Jobs)

You're not lost. You're in your maze. We built the map.

How it works

A system, not another to-do list

1. Get your plan

Answer a few questions about your 3-month goal. The Andria maps the route like a GPS: a unique six-chapter journey with exercises you act on from day one. Each one takes 10 minutes and ends with instant analysis and recommendations.

2. Debrief with your AI companions

Six pre-prompted AI companions, each with a distinct role: Coach, Mentor, Strategist, Co-founder, Mindfulness Guide and Accountability Partner. No setup, no prompt engineering. Pick the right thinking partner for the moment and turn every exercise into your next move, 24/7.

3. Talk with human mentors

When you want human perspective, book sessions with certified experts from our curated network. Empathy, real-world experience, and tailored strategies to reach your goals faster.

Onboarding: tell us about your situation, by text or voice
Your situation, in your words
Three concrete goals with deadlines generated from the assessment
Concrete goals with deadlines
Weekly chapter with three 10-minute exercises and a companion session
Weekly chapters, 10-minute exercises

Everything you get

Everything in your subscription

Personalised Career Plan
Six-chapter journey rebuilt around every new goal you set
£1,200+ elsewhere
Personalised Personal Brand Plan
Positioning, content system, LinkedIn and Substack playbooks
£1,000+ elsewhere
Personalised Side Business Plan
Idea, validation, first customer, first revenue
£2,000+ elsewhere
Six AI companions, unlimited
Coach, Mentor, Strategist, Co-founder, Mindfulness Guide, Accountability Partner
Coaching on demand, 24/7
Curated human expert network
Certified mentors, bookable when you want a human in the loop
Booked per session, in-app
Instant analysis after every exercise
Built on behavioural science and the latest AI models
Included
New plans as your goals evolve
Finish a goal, set the next one, get a new roadmap
Included
Hired separately
£4,000+ per quarter

Your price: from £5 a month. One subscription includes everything, for less than a single hour with a human coach. See the options.

Our promise, in writing

Reach your goal or get your money back

Complete your program. Do the exercises. If you don't reach your goal, we refund your subscription.

No hoops. No hard feelings. We can make this promise because the plans are personalised, the science is real, and the only variable left is whether you show up. All you need to do is stop the noise and follow your plan.

Satisfied or your money backIf you complete the program and don't reach your goalsSatisfied or your money backIf you complete the program and don't reach your goals

The Andria is for you if...

  • You're ambitious and you know you're capable of more than one job title
  • You want a clear, personalised plan, not more scattered advice
  • You can commit 30 minutes a week
  • You want your next chapter to be deliberate, not accidental
  • You want freedom, visibility and safety that don't depend on one employer

The Andria is NOT for you if...

  • You want someone to do the work for you
  • You're looking for get-rich-quick schemes or overnight virality
  • You're not willing to reflect honestly on where you are today
  • You'd rather keep consuming advice than act on a plan

Frequently asked questions

How much time does this take?

Exercises are designed to take 10 minutes, so you can complete a chapter each week. The brand and business plans are built for people with full-time jobs. This is a system that fits around your life, not a second job.

Do I have to do all three plans at once?

No. Most members start with the game that matters most right now, usually career, then add brand and business when the engine is running. The plans are designed to feed each other, at your pace. That is the point: more surface area for winning, not more work.

How is this different from a human coach?

It isn't either-or. The Andria gives you the structured plan and 24/7 AI companions for a fraction of the cost of weekly coaching, and when you want human perspective you can book certified experts from our curated network inside the app.

How does the money-back guarantee work?

Complete your personalised program, do the exercises, and if you still don't reach your goal, email us and we refund your subscription. The guarantee is action-based: we ask that you actually follow the plan.

Is my plan really personalised?

Yes. Each program is unique. It's built from your answers about your 3-month goal using the latest AI models and behavioural science, and it adapts as you progress. No fixed curriculum, no generic templates.

What if I don't know what my goal is yet?

That's a common starting point. The first exercises are designed to surface what you actually want, not what you think you should want. Clarity is the first deliverable.

Who is behind The Andria?

The Andria was founded by Laurie Pascual after 13 years in tech, mostly at Google, scaling AI products, and is built with certified experts.

Can I try it for free?

Yes. The app is free to download and you can start your first plan immediately. The paid subscription gives you access to the two other plans and unlimited AI companion access.

Should I subscribe here or in the app store?

Either works. Subscribing here goes through Stripe and is the cheapest way in. After payment, open the app and sign in with the same email you used at checkout: your subscription is active straight away, on iOS and Android.

What happens after I buy the Deep Dive?

You get lifetime access to the app, a longer questionnaire and tests to complete before we speak, and a booking link for your first 30-minute call with one of our experts or our founder. The second 30 minutes happens at the end of your program to review what changed and what comes next.

What is the difference between After Hours and Andria Studio?

After Hours is for you as an individual: a one-hour working session every two weeks on your own business idea. Studio is for companies that want a fractional team for go-to-market, sales or AI product work. Both start with a short intro call.

You don't need more advice.
You need one plan.

A career that grows you. A brand that speaks for you. A business that frees you. All from one system, 30 minutes a week, with your money back if it doesn't get you to your goal.

Not sure yet? Write to us via theandria.co/contact. We'll help you decide if it's right for you.

from £5 a month ·
your plan in 5 min
See the options